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About JINZA | Our Story

Origin

JINZA began in 2002 in San Francisco as a high-end studio for custom Western wedding gowns.

In time, our clients began asking for Qipao and traditional Chinese wedding dresses to wear alongside their white gowns.

What started as bespoke bridal design gradually grew into a full couture house dedicated to Eastern craftsmanship.

Today, from our Los Angeles studio, we create Chinese wedding dresses, Qipao, and Tang suits that unite the precision of Western couture with the spirit of Chinese heritage.

Chinese cultural heritage embroidery using KeSi technique, featuring JINZA Oriental Couture's mission to rebuild history through traditional craftsmanship

Philosophy

At JINZA, design begins with understanding the person who will wear it.

We believe clothing can hold memory. A Qipao or Tang suit is more than attire. It tells who you are, where you come from, and what you value.

Each piece is created with respect for the past and purpose for the future.

Many of our designs are inspired by family, from a grandmother’s lotus pond to a mother’s favorite flower.

We hope each dress or Tang suit becomes part of your own story, passed down with pride and love.

Our work follows the principles of couture with respect for time, precision, and purpose.

Meet the Makers

Pei sewing a custom Qipao in Los Angeles design studio

Grace - Designer

Grace leads the design and creative direction, drawing from her training in hand embroidery and 14 years of bridal couture experience.

Jin is working on wedding dress design

The name JINZA

JINZA is more than a name; it is a tribute.

It honors Jinza Jin, the founder of Jinza Bridal in San Francisco, who began her design career at nineteen.

She created Grace’s wedding dress in 2010 and taught her to sew from the beginning.

Through her guidance, Grace found the courage to leave her corporate path and open her own atelier in Los Angeles in 2012.

The word JIN (金), meaning gold, remains as a reminder of her mentorship and the values she passed down: patience, kindness, and the belief that craft is a way to honor others.

Two artisans working on a large embroidery table at JINZA atelier, handcrafting cultural symbols.

Our Team

Each piece is created with care by our small team of artisans, who work quietly and patiently by hand.

We blend traditional Chinese embroidery with modern design to create pieces that feel timeless and personal.

Lani, Finishing & Fittings Specialist — works on fine finishing and fittings with an eye for comfort and detail.

Sally, Pattern Cutter and Technical Lead — oversees pattern cutting and construction, ensuring balance and proportion in every silhouette.

Thy, Embroidery Lead— leads our embroidery team with precision and heart, carrying forward the traditions of her family’s craft in Vietnam.

Kan, Qipao Maker — carries on the traditional craftsmanship of old Shanghai.