Our Story

A century-old photograph of our great-grandparents watches quietly over our studio—a guardian of love, heritage, and tradition. Every stitch we create carries their spirit, reminding us that clothing can be more than attire; it can be an heirloom of memory and pride.

Our logo comes from the JIN family crest, once engraved on a small traveling ink seal. That seal journeyed through generations, carrying the weight of history, the resilience of our ancestors, and the promise to preserve what is most precious—family and culture.

In Chinese, “JIN” means gold—a symbol of wisdom, clarity, communication, and self-confidence. These are the values that have carried our family through time, and they are the same values we weave into every bespoke piece. When you wear a JINZA creation, you are not just honoring your heritage—you are writing the next chapter of your own family’s story.

In the United States, we honor this legacy by creating heirloom pieces that bridge the past and future, carrying our family’s story into every stitch.

I didn’t grow up with wedding photos or family heirlooms. After the cultural war, everything was gone — the photos, the records, even the memory of what our family once made.
Years later, a bride asked me to make her a Qipao. I said yes — but first I had to study what we had lost. That moment led to a new beginning.
But it wasn’t a journey I took alone.

JINZA is not just a name — it’s a tribute.

Jin was my teacher, my biggest supporter, and the reason I am who I am today. She custom made my wedding dress. She taught me to sew from scratch. And because of her, I found the courage to leave my corporate job and open my own atelier in Los Angeles in 2013.

The name JINZA will stay — to honor her, and to remind us that teaching, support, and heritage are worth passing down.

Behind every piece at JINZA is a team of devoted artisans who carry decades of skill, pride, and quiet dedication. One of our lead embroiderers has been perfecting her craft for over 35 years—stitch by stitch, day by day. We honor their lifelong mastery by letting their work speak for itself, connecting generations through every thread.

At JINZA, our mission is simple yet deeply personal: to study the stories, craftsmanship, and beauty of traditions that the world has nearly forgotten—and bring them back to life in the United States.

We used to believe many of these ancient techniques were lost with time. But as we searched, we found something incredible: the artists are still here. Quiet, humble, and often overlooked, these masters have spent their entire lives practicing the very embroidery and tailoring techniques passed down through generations.

We’re honored to learn from them, to collaborate with them, and to share their work with a new generation. Every piece we create is a tribute—not just to the past, but to the hands that still carry its spirit.

Through our work, we aim to rebuild history—not in a museum, but in the fabric of everyday life, in wedding ceremonies, family portraits, and cherished heirlooms. We believe cultural heritage isn’t something behind us. It’s something we can wear, celebrate, and pass on.